James
Yexley

During my time at Williams, I worked with the F1 drivers, Team Principal and wider team on content for the main channels, but I also managed 8 smaller accounts to bring the brand to a younger audience. I grew them to a combined 422K followers, and despite their much smaller audience, they actually outperformed my main channel content. This was thanks to a data-driven, top-of-funnel approach, and even when the genre focus shifted, the performance held.

The content on this site comes from all the channels I’ve worked on, but the stats are only from those smaller accounts.

I now work freelance through my brand, Yekerz, taking on clients both locally and worldwide. My services span content ideation, phone-shot video, editing in Premiere Pro, reactive static content, community engagement, social analytics and channel management.